The shop that rides with you.
Every ETIOCA car carries a coffee machine, a mini-bar and a small on-board shop. The Board Store puts it in your pocket: choose what you want when you book, and it's waiting in the car when you step in. Or buy on the go from the screen in front of you, and pay with your ETIOCA Wallet.
Everything a journey needs, within arm's reach.
A planned range, chosen for short trips, airport runs and long days out. Ranges will vary by city and follow local rules.
Fresh coffee and hot drinks
Made on board during your ride, not poured hours ago.
Cold drinks and snacks
Water, soft drinks and something to eat between meetings or after a flight.
Travel essentials
Phone chargers and cables, tissues, hygiene items and an umbrella when the weather turns.
Local products and gifts
A shelf for the city you're in: small gifts and products from local makers.
The ETIOCA collection
Everyday things with the ETIOCA name, for people who want to show which taxi they choose.
Shop from your seat
Browse on the in-cab screen or simply ask the on-board AI assistant, with free Wi-Fi throughout.
Book the ride. Add the coffee.
Order in the app
When you book your ETIOCA, add what you'd like from the Board Store for that car.
It's ready in your car
Your order is prepared in the car before pick-up, so it's there when you get in.
One tap to pay
Pay with the ETIOCA Wallet together with your fare, or buy during the ride from the screen.
A coffee that helps a child.
On-board services are part of how every ETIOCA car earns, and a share of every car's profit goes to the ETIOCA Children Initiative: 21 children supported by every car, every month. One child or family at home, ten in Sierra Leone and ten in Morocco. Your fare stays the same; what you buy on board helps.
child or family at home, in the town where the car works
children in Sierra Leone
children in Morocco
children per car, every month
Be first when the store opens.
Leave your email and city, and we'll tell you when the Board Store opens there. The ETIOCA app is coming soon. In the meantime, join free on our websites: the first registered passengers will be the first to ride.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
Put your product in every car.
ETIOCA plans 12,000 cars in Britain in the first half of 2028 and 15,000 in Europe, each one a small shop with a captive, comfortable customer. We are looking for coffee, drinks, snack and travel brands, and for local makers in every city we serve.
- Sampling and launches in front of passengers, not in a supermarket aisle.
- Shown on the in-cab screen and offered by the AI assistant.
- Paid through the ETIOCA Wallet, with sales reported per city.